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Common Logo Rejection Reasons: Avoiding the Pitfalls of VMC Logo Submission

Submitting your logo for a Verified Mark Certificate (VMC) is a key step in displaying your brand logo in customer inboxes. However, many applications are rejected due to avoidable errors. Understanding these common pitfalls can help you prepare a successful VMC logo submission and ensure your brand stands out.

What Causes VMC Logo Rejection?

Submitting a logo for VMC is more than just uploading an image. Certification Authorities follow strict guidelines, and even small mistakes can lead to rejection. Below, we outline the most frequent reasons for logo rejection and how to avoid them.

 

1. DMARC Policy Not at Enforcement

A DMARC policy set to "quarantine" or "reject" at 100% is required. If your domain does not meet this requirement, your VMC application will be rejected.

 

2. Incorrect SVG Logo Format

The logo must be in SVG Tiny PS format, with a 1:1 aspect ratio and a transparent background. Common mistakes include using the wrong SVG type, non-square logos, or including unsupported features in the SVG file.

 

3. Trademark Registration Issues

VMC requires that your logo be a registered trademark. If your trademark is not active or properly registered, your submission will be denied.

 

4. BIMI Record Misconfiguration

Your BIMI DNS record must be correctly set up and publicly accessible. Errors in the record, incorrect URLs, or missing HTTPS can all cause rejections.

 

5. Missing or Incorrect VMC

A valid VMC from an approved Certificate Authority is required. If your certificate is missing, expired, or does not match your domain and logo, the application will fail.

 

How to Avoid These Pitfalls

Double-check all requirements before submitting your logo:
  • Ensure DMARC is set to enforcement: Set your DMARC policy to p=quarantine or p=reject for your domain.
  • Validate your SVG logo: Use online tools to confirm your logo is in SVG Tiny PS format and meets BIMI requirements.
  • Confirm trademark registration: Ensure your trademark registration is active and matches the logo used for BIMI.
  • Set up your BIMI record: Create your BIMI DNS record exactly as specified in the official guidelines.
  • Obtain your VMC: Acquire a Verified Mark Certificate (VMC) from an authorized Certificate Authority and ensure all information matches your domain and logo.

Need help with your VMC logo submission?

Contact our support team for expert guidance on BIMI and Verified Mark Certificate requirements.

 

Talk to an Expert

 

Find more answers in our VMC and BIMI FAQ section.

 

Avoid common VMC logo submission pitfalls by ensuring your DMARC, SVG logo, trademark, and BIMI record are fully compliant before applying.